The Samsung Smart Window stole the 2012 Consumer Electronics Show and this product continues to remain in the limelight. The true potential of this product is off course yet to be unleashed fully. We will have to keep our fingers crossed till Samsung starts its Smart Window’s commercial production. In the case of Samsung Smart Window, we are well aware of the fact that features such as touch screen and transparency are adding to all the glimmer. Well it’s time to visualize the bigger picture right in front of our eyes. Based on the transparent OLED technology, this smart window has countless applications in various fields. Let’s discuss one for a start.
The field of media and advertising is gaining traction very quickly nowadays. In today’s competitive landscape, product marketing has become more of a challenge that one must meet successfully to make an idea sell like crazy. If we take a look at the Samsung smart window, this wonderful piece of technology is ready to offer you with all the required modern day tools to revolutionize the field of advertising and turn it into a total success. Imagine installing this giant glassy window in a multi story shopping mall with your favorite commercials or product demos on display. The physical outlook of this gadget does not only draw attention, its visual aid offers a lot of eye-candy that will continue to catch the public eye for quiet sometime. Too much attention in this case would definitely be a plus point.
Apart from high-tech product marketing, imagine how corporates can benefit from this product and actually increase their reach in terms of product marketing, corporate image building, branding, market entry efforts, new launches etc. In the case of large corporate entities, public perception makes a big difference and what better way than to use this Smart Window as a prefect means of communication? Not to forget, this is not just another advertising tool but a smart and interactive medium. Corporates could cash a lot on its transparency feature to glorify their marketing efforts. Imagine a manufacturer’s new model on display. With just one touch, you could run the virtual product demo, explore all the features and add it to your shopping cart right there and then. This smart window can play a very pivotal role in gaining mass exposure and awareness in various advertising campaigns. Technical speaking, transparency and touch screen jointly promote a very futuristic yet intelligent impression of using an interactive display. And this can be the best recipe of success if you want to engage your customers and want to be heard.
Last but not least, we cannot underestimate the potential of social networks and the crucial role they play in aiding marketing gimmicks. With Samsung smart window in the background, corporate social networking takes a whole new meaning of engaging your customers on-the-fly. The concept of transparent social networking experience is not only new but it is also something your customers would drool over. Flashing product polls or quick feedback surveys would no more be a boring paper based process. Besides, these tricks seldom work. However, with this smart window at your disposal, you would have the edge to market such efforts as pure fun filled activities for your customers. Who wouldn’t want to take a few minutes out to slide a few bars and buttons on a giant transparent monitor?
